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Description: The rideshare sector, a recent innovation, is the fastest growing sector of the sharing economy. These companies provide drivers with a mobile-based platform to find a fare and take a cut of the same, all while discouraging cash tipping. As advertisements for the companies suggest that these drivers make anywhere between $20–$40 per hour, it is no surprise that the companies are welcoming throngs of workers suffering in a sluggish economy and searching for a way to make ends meet—advertising themselves as a potential vehicle for micro-entrepreneurial opportunity that allows workers to have more control and flexibility at work.
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Date: 9-Jul-09
Identifier: FIDC006662
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