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Title: RE3: Reduce, Reuse, Recycle

URL: http://www.re3.org/

Collection: North Carolina State Government Web Site Archive

Organization: North Carolina State Archives and State Library of North Carolina

Description: RE3 is North Carolina’s second recycling campaign and the “older sibling” of the Recycle Guys. Using social marketing techniques, the N.C. Division of Pollution Prevention and Environmental Assistance designed RE3 to increase participation in recycling through positive behavior change. Recycling coordinators across the state use RE3 materials in their programs, presentations and interactions with the public to reinforce the RE3 concepts of recycling, reducing and reusing. Coupled with a statewide media campaign, including television and cinema ads, RE3 reaches from the mountains to the coast encouraging people to recycle – and not just at home. This campaign develops recycling behaviors at the office, at parties, at ballgames and anywhere else North Carolinians go.

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Videos: 48 Videos Captured

Subject:   Waste disposal and hazardous sites Recycling

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