Title: Radio Advertising Bureau

URL: https://www.rab.com/

Description: Archived website of the Radio Advertising Bureau (RAB), a national radio advertising trade organization based in Irving, Texas, and New York, New York, whose history dates back to 1950. Originally known as the Broadcast Advertisers Bureau, the name was changed in 1955 to emphasize the organization's focus on radio (as opposed to television). The RAB's main function is to promote the medium of radio as an effective tool for national and local advertisers. To showcase radio's potential, the RAB began collecting examples of ads from all over the country. Many of these ads were used in workshops and presentations, and by the mid-1960s, the RAB had teamed with the Clio Awards in order to recognize the best of radio advertising each year. Ads collected for these purposes form what is now the Radio Advertising Bureau Collection in Mass Media and Culture at the University of Maryland Libraries. The RAB website includes information about its advocacy, sales tools, buying/planning resources, and training. The site also hosts members-only content such as creative resources.

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Subject:   Radio Advertising Bureau -- Archives ,  Radio advertising -- United States,  Radio advertising -- Awards -- United States